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Tuesday, October 10, 2017

Calorie postings on menus cause more health mentions in online restaurant reviews

http://ift.tt/eA8V8J A study investigated whether the calorie posting on menus impacts consumer evaluations of the restaurant. The study finds that health mentions about the foods increased significantly in online reviews after calorie posting. The result suggests that calorie posting can not only shift consumers towards healthier alternatives when inside a restaurant, but can also impact other customers reading the reviews by redirecting them towards healthier restaurants and food items.

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