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Tuesday, October 24, 2017

Brain region that motivates behavior change discovered

http://ift.tt/eA8V8J Ever been stuck in a rut? Researchers found that stimulating a region of the brain called the posterior cingulate cortex can lead to changes in routine behavior. Neurons there ramp up their firing rates, then peak just before a pattern shifts. Knowing this could help businesses better understand how to spur employee innovation, exploration and creativity.

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