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Tuesday, September 19, 2017

Winner takes all: Success enhances taste for luxury goods, study suggests

http://ift.tt/eA8V8J Footballers in flashy cars, City workers in Armani suits, reality TV celebrities sipping expensive champagne while sitting in hot tubs: what drives people to purchase luxury goods? New research suggests that it may be a sense of being a 'winner' -- but that contrary to expectations, it is not driven by testosterone.

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